Sport Integrity Australia (SIA) has today launched a new Clean Sport campaign focused on empowering athletes to make informed, confident and values based decisions throughout their sporting careers.
The campaign places athletes at the centre of clean sport education, recognising their role not only as competitors, but as leaders, decision makers and role models within their sporting communities.
SIA CEO, Dr Sarah Benson PSM said the campaign is designed to support athletes at every stage: from juniors entering competition pathways; to elite/high performance; and retiring athletes, with clear, practical and athlete focused education.
“Clean sport isn’t just about rules and testing. It’s about supporting athletes to understand their rights and responsibilities, reduce risks, and compete with confidence,” Dr Benson said.
This campaign is about clarity, trust and transparency. It reinforces that athletes are empowered when they know how the system works, where to get support, and how to make informed and ethical decisions every day.
– Dr Sarah Benson PSM, CEO of Sport Integrity Australia
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The campaign is also supported by SIA’s ongoing national education program, which provides in-person and online clean sport education to athletes, coaches, support personnel and sporting organisations across Australia.
Last financial year, SIA education programs were completed more than 195,000 times, including almost 400 face-to-face sessions, with a heavy focus on clean sport outcomes for athletes and their support personnel.
The importance of education is reinforced by SIA’s anti-doping testing program, which continues to support a strong culture of compliance and accountability across Australian sport.
Last financial year, SIA conducted 6,454 tests across 53 sports, helping to deter doping and protect the integrity of competition.
Annual testing statistics show that the overwhelming majority of Australian athletes compete clean, with anti-doping rule violations remaining a small proportion of the tests conducted each year.
The results demonstrate the effectiveness of a combined approach that balances testing, education and engagement to support a fair sporting environment.
Former Australian Olympic diver and current SIA Athlete Advisory Group member, Melissa Wu said athlete voices are critical to strengthening trust in Australia’s clean sport system.
Clean sport works best when athletes see themselves as part of the solution. Their voices help create a culture where fairness, integrity and respect are the norm.
– Melissa Wu, Australian Olympic diver and current SIA Athlete Advisory Group member
The campaign also encourages athletes and support personnel to speak up if they see suspicious behaviour, reinforcing that protecting clean sport is a shared responsibility.
The Clean Sport campaign includes:
- athlete led storytelling and peer to peer messages
- short videos and digital content explaining testing, rights and responsibilities
- myth busting information to address common misconceptions
- education on checking medications and supplements on the Sport Integrity App, which has been downloaded by almost 140,000 people.
Athletes featured in the campaign share their real-life experiences with anti doping education and testing, helping to normalise clean sport behaviours and build confidence across all levels of sport.
The Clean Sport campaign will roll out across digital platforms, education sessions and sporting organisation channels over the coming months.
View the launch video:
- More information and clean sport resources are available at:
sportintegrity.gov.au/athlete